The paramount guide to design product packaging
Before beginning the process of creating product packaging, you need to know the answers of the following questions:
Is there a product description available?
Product's packaging requires an additional considerations in terms of logistics. For instance, more robust and hard packing is warranted for fragile goods. When shipping something that isn't standard size or shape, product needs to look into out of box packing option.
Who is the target audience?
Knowing target audience is essential before designing packaging that actually will sell products. Larger font sizes may be necessary for products aimed towards the olderly market. However, products aimed at affluent consumers should think about using materials that convey an impression of luxury.
How are customers acquiring this product?
Product which is going to be sold online and shipped, the packaging doesn't need to be as eye-catching as if it were destined for store's shelf. Online store inventory should be packaged with as little additional space as possible to prevent the product from moving around and the box from bending.
Gather the following information in advance if your packaging needs to correspond to a certain brand's design. Following information needs to be collect especially for the product that stands alone or representing and communicating brands own identity such as color (includes CMYK values or Pantone Matching Values (PMV) colors as they are used mainly for printing) Fonts and Logo as well as all those contents that are subjected to be written on a specific product packaging such as written copy, images (photos), required marks (barcodes, nutrition information e.t.c.) and last but not least Budget.
Process of package design for a new product
The importance of product packaging in today's economy is growing rapidly. Having unique packaging designed for your product is a great way to get the attention of customers who may have never heard of it before. The following are the five most important steps.
Developing strategies and purposes regarding product packaging
Packaging serves as a type of marketing for recently produced products, therefore it should do more than just look attractive. Packaging materials and costs can have a significant impact on your bottom line. From how satisfied the customer are to how much money you make. The success of your new products in the market will be greatly affected by the consideration with which you approach their packaging.
•  Who are you trying to reach, and what are their requirements?
•   What are your expectations for this product?
•  To what extent will the packaging aid in accomplishing these aims?
Take into consideration that rate of satisfaction of customers with a product is not necessarily an indication of level of loyalty to a certain company. 60 per cent to 80 percent of customers who are satisfied with a product or service end up not coming back to the same company again, as studied by Brain & Company.
Choose the suitable and accurate packaging for the product
How a product seems, feels, and functions can all be affected by the package into which it comes in. Your product may require more than one layer of packaging, such as an exterior or outer layer, an inner layer, and the actual product packing itself. As the need for sustainable, environmentally friendly retail packaging rises, it is crucial to keep ecological factors in mind while developing new packaging. Make use of recyclable resources and cut down on wasted packaging whenever you can.
The Outer Layer
Outer layer provides protection and safely ship the product to the destination. It’s the outer coating of packaging into which the desire product packs.
The Inner Layer
Inner layer provides protection to the product by keeping the product intact due to inner packaging depends highly on the type of product which is being packed.
Product Packaging means the container in which the product comes in. Choosing the right materials is still crucial if you want to convey the high quality of product. Options for product packaging can be as varied as the type of products themselves, but one type of packaging that can give almost any product a professional look and feel is the folding carton. Typically things like cosmetics, pharmaceuticals, apparel use this material. Using rigid packaging gives your products an air of elegance and finesse. However, its fragility and high price tag can be a problem. Typically things like Jewelry, cosmetics, high end liquor use this material. Heaviest and most delicate products are usually packed in the premium protection of corrugated packaging.
Searching for structural design of product packaging
The correct packing will avoid product damage during distribution to retailers or shipping to customers, ensuring that your product will arrive in the hands of your customers in perfect condition. It can help you maximize your freight usage, reduce your freight load, and increase your profits. Cushion your more delicate items in comfort and style with foam inserts. Packaging your products in cardboard inserts is a versatile and inexpensive option. Lightweight and inexpensive, plastic tray inserts are a great choice for protecting a wide range of products.
Establishing artwork design of product
Product's packaging plays as its spokesperson. Captivating graphics that communicate your brand's values, mission, and history can be created during the design process. This generates a positive attitude and significantly contributes to how well your target audience identifies with your brand's message. Product's primary value lies in facilitating your consumers' decision-making processes, and designing exceptional packaging from the competitors is what will ultimately inspire your customers to buy from you rather than your competitors. Customers will be able to learn more about the product and the company behind it if the packaging artwork is well-designed. Moreover customers are more likely to be excited to try a high-end product if the packaging has been designed with it in view. In addition to Esko, Adobe Illustrator, Photoshop and Inks cape is highly recommended for this job.
Testing the packaging design of product by sample and prototypes
Before introducing your products to the public, it is crucial to test out a physical sample and a prototype to see if your packaging idea is successful. Make sure the final product will fit comfortably and securely in the packaging by testing out samples and prototypes. Acquisition of credibility and brand professionalism is depicted by how securely the product has been packed as in terms of customer experience. Additionally, the package's strength and durability are verified via Drop testing, Transit Testing, Vibration testing, Compression testing.
It's important to get feedback from key stakeholders and others who are completely unfamiliar with the product before settling on a final packaging design. The success of product ultimately rests in the hands of customers, so the packaging should speak to both customers brand itself and the product.
The most successful packaging designs are those that evolve with the times while still communicating effectively with the target audience. Successful brands are incessant and continuously evolving in their growth strategies including packaging of product as potent factor. Designing of product packaging should keep up with the times as the marketing strategies can never be static.